Purpose of the Role

Make your mark in Poole.

We’re looking for a Digital Marketing Manager who’s ready to shape the future of The Dolphin.

This isn’t just another shopping centre, The Dolphin is a community-first destination, home to independent brands, creative spaces and alternative occupiers. Your objective is to bring it all to life online.

You’ll lead digital campaigns, grow engagement, and build a brand people want to be part of. You’ll report to the Centre Manager, but you’ll have the freedom to shape the strategy, test ideas and make bold moves.

Key Responsibilities

What You’ll Do

Strategy & Planning

• Build and deliver a yearly digital marketing plan
• Focus on, Instagram, TikTok, Facebook and YouTube
• Align with market research and centre goals
• Use Sprout and Meta Business Suite to manage and track campaigns

Content Creation

• Create original reels and posts that feel fresh and local
• Use your iPhone, Canva, and Adobe Suite to produce content fast
• Capture stories from retailers, events, and the community
• Keep the website updated with new reasons to visit
• Formulate a content schedule for the client and management to view

Analytics & Reporting

• Track performance across all platforms
• Spot trends and adjust content strategy
• Deliver monthly reports showing ROI and campaign impact
• Recommend improvements based on real data

Collaboration & Production

• Work with an external videographer to produce standout content
• Lead creative direction and ensure brand consistency
• Approve final edits and publish across channels

Community & Events

• Support the Community Manager with event planning
• Help deliver celebrations that bring people together
• Promote events online and amplify engagement
• Flexible working times when there are events

Retailer Engagement

• Build relationships with retailers through forums and visits
• Curate content from new launches, promotions, and activities
• Share updates across the website and social channels

Brand & Communication

• Make sure all marketing follows brand guidelines
• Write copy for digital and printed materials
• Handle reactive media and crisis communication when needed

Compliance & Admin

• Follow health and safety policies
• Meet reporting deadlines
• Take on other tasks when required

What You’ll Bring

• Strong creative instincts
• Confidence using Sprout, Canva, Adobe Suite, Meta tools
• Experience managing social media solo
• Ability to turn data into action
• Passion for community and storytelling

Skills, Knowledge and Experience

Essential:

Candidates will be required to demonstrate the following:

• Qualifications: Degree in Marketing, Digital Social Media
• Proven experience in a similar role
• Strong understanding of social media platforms and digital marketing trends
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Creative thinker with strong analytical skills
• Proficient in full range of applications inc. Word, Excel, PowerPoint, Access Outlook, Canva, Mondays, (Adobe Photoshop, InDesign, Illustrator preferable), Sprout
• Reliable, helpful, and well presented
• Ability to work in a team, or alone under the direction of Centre Manager
• Team player with strong customer service skills, able to provide helpful and polite service
• Excellent written and verbal communication skills
• Ability to deal with confidential information
• Good organisational and time management skills with the ability to prioritise and multi task in a calm and professional manner

• Able to work under pressure to meet deadlines
• Careful and conscientious with an aptitude for attention to detail
• Willingness and ability to learn on the job, keen to undertake training and career development
• Good knowledge of Poole and the surrounding area

Working Hours - 37.5hrs 

#LI-DNI

Please see our Benefits Booklet for more information.