Purpose of the Role

The Marketing Manager is responsible for leading all aspects of marketing; from strategic planning to hands-on delivery. This includes PR, social media strategy, event management, and stakeholder engagement. The role requires exceptional communication skills and a strong ability to drive customer service excellence. We’re looking for a self-motivated, passionate individual who thrives in a dynamic environment and takes a proactive, hands-on approach to every task.

Key Responsibilities

  Strategy & Planning

• Develop and implement an annual marketing strategy and budget with clear, measurable KPIs.

• Create an annual marketing calendar of events, campaigns, and promotions aligned with strategic objectives.

  Budget & Reporting

• Manage the marketing budget effectively and ensure ROI on all campaigns.

• Prepare monthly reports detailing marketing activity, campaign performance, CSR initiatives, and footfall data.

• Present marketing updates at client management meetings on a weekly and monthly basis.

  Stakeholder & Tenant Engagement

• Build strong relationships with tenants at both local and head office level to ensure full engagement in marketing activities.

• Issue annual marketing opportunity packs, newsletters, and host regular tenant meetings.

• Act as an ambassador for the scheme, liaising with customers, community groups, local authorities, colleges, and cultural organizations.

  Campaign & Event Management

• Plan, coordinate, and deliver the annual events program, ensuring alignment with objectives and budget.

• Assist with centre events, including occasional evening and weekend work.

• Drive footfall and sales through targeted campaigns and partnerships.

  Digital & Media Management

• Oversee social media strategy, content planning, and engagement.

• Manage consumer website and database, ensuring proactive communication and data accuracy.

• Coordinate media buying plans and creative outputs with agencies to meet deadlines.

  Agency & Supplier Management

• Manage external agencies and freelance suppliers, ensuring delivery against KPIs and budgets.

• Occasionally produce copy for press releases, creative briefs, and advertising collateral.

  PR & Communications

• Manage all PR activity and act as spokesperson in the absence of the Retail Director (media training provided).

• Develop strong relationships with local media and secure new marketing opportunities.

  Research & Analysis

• Conduct consumer research and competitor visits to inform marketing strategy.

  Team & Compliance

• Work collaboratively with centre management staff and contractors to achieve scheme goals.

• Adhere to Health & Safety policies and procedures as outlined in the manual.

Skills, Knowledge and Experience

Candidates will be required to demonstrate the following:

Essential

·        Strong leadership and interpersonal skills; able to manage teams and work independently.

·        Proven experience in marketing, PR, social media management, and stakeholder engagement.

·        Skilled in tenant liaison and retailer engagement at both local and head office level.

·        Excellent written and verbal communication, including press release writing and media pitching.

·        Demonstrated ability to generate media coverage across multiple channels.

·        Experience managing agencies and multi-agency briefs.

·        Creative campaign development to drive footfall, sales, and brand awareness.

·        Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

·        Hands-on experience with Facebook/Instagram advertising and email marketing tools (e.g., Mailchimp).

·        Advanced design skills using Adobe Photoshop, InDesign, or Illustrator.

·        Strong organizational skills with ability to manage workload and deadlines.

·        Experience producing high-level reports and presentations.

·        Confident presenter with excellent communication and relationship-building skills.

·        Flexible approach to working hours, including evenings/weekends when required.

·        Degree-level qualification in Marketing or PR (or equivalent experience).

·        Understanding of customer service excellence and complaint handling.

·        Awareness of Health & Safety and Data Protection legislation, including event crisis management

Desirable

·        Awareness of Health & Safety and Data Protection legislation, including event crisis management

·        Charismatic and approachable personality with strong relationship-building ability.

·        Familiarity with free design tools such as Canva.

·        Experience using social media management platforms (e.g., Sprout Social).

·        Operational experience within retail, leisure, or similar environments.

Working Hours - 40hrs 

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Please see our Benefits Booklet for more information.